In 1990, JJ joined Viking Trucking, determined to work hard and make a living. Over the course of the next ten years, his dedication and persistence paid off as he climbed the ranks within the company.
By the end of the decade, he had worked his way up to the role of dispatch manager. However, despite his success and stability in the trucking industry, JJ felt a growing sense of dissatisfaction. He realized that while his job provided for his family, it didn’t ignite his passion